September 18, 2024

This week, HubSpot unveiled significant AI enhancements at this year's INBOUND, rebranding its AI suite as "Breeze" to emphasize the power and ease of these solutions.

Breeze AI combines tools like Breeze Copilot, which assists with routine tasks, and Breeze Agents, which automate more complex workflows—leveraging your existing data for quick, impactful results.

Breeze Copilot, HubSpot’s revamped AI assistant, is designed to help teams streamline tasks and boost productivity through automation.

Meet Breeze Copilot — the ever-present AI assistant

Breeze Copilot is like having a personal assistant that’s always ready to help, no matter where you are in HubSpot. Breeze Copilot is built right into HubSpot, using your existing data to give you helpful, real-time insights exactly when you need them.

It's designed to make AI simple and easy to use, whether you're on your desktop or your phone. With smart prompts, it helps you quickly summarize data, create content, and get personalized recommendations.

For marketers, Breeze Copilot handles the heavy lifting when it comes to everyday tasks and content creation (without sacrificing quality). Here’s what you can expect:

Create content effortlessly

If you're already using ChatGPT for marketing, this feature will feel familiar. Whether it's drafting a marketing email, writing a blog post, or brainstorming social media copy, Breeze Copilot takes over the writing process. In just minutes, you can go from a blank page to a complete draft, allowing you to focus more on strategy and less on the initial writing.

Edit content with ease

Say goodbye to lengthy editing rounds. With Copilot, you can make revisions instantly. Simply describe the changes you need, and it will update your copy in real-time. It's quick, intuitive, and removes the hassle of fine-tuning your content.

Accelerate your workflow

Marketing can be overwhelming with tasks stacking up quickly. Breeze Copilot helps you stay ahead by automating routine work. Whether it’s scheduling campaigns, generating ideas, or drafting landing pages, Copilot handles these tasks efficiently, allowing you to accomplish more in less time without compromising quality.

By streamlining everyday tasks, Breeze Copilot frees up marketers to focus on what truly matters: growing their brand, engaging customers, and driving results. It’s like having an extra team member dedicated to keeping things running seamlessly.

Maintain brand consistency

Consistency is key in marketing, and Breeze Copilot makes sure everything you put out reflects your brand voice. It learns how you speak and applies that style across emails, blog posts, landing pages, and more. No need to worry about tone or messaging slipping through the cracks.

An AI Copilot for The Entire Customer Journey

Breeze Copilot isn't just for marketers—it’s a powerful tool for sales and service teams as well, ultimately boosting your overall marketing impact. Sales teams can use Copilot to streamline prospect research, prep for calls, and manage pipelines more efficiently. Meanwhile, service reps can resolve customer issues faster with Copilot summarizing tickets and offering next-step suggestions.

By optimizing sales and service workflows, Breeze Copilot helps create a more cohesive, customer-focused experience that enhances brand perception and drives engagement.

And if you thought Breeze Copilot was the only AI feature in this update, think again.

Introducing Breeze Agents — Specialized Helpers That Know Your Brand

Breeze Agents are here to take the tedious tasks off your hands, so you and your team can focus on bigger things like strategy and creativity. These AI-powered tools handle everything from start to finish, but still keep you in control.

Breeze Agents take care of the repetitive work for sales and service teams as well. Sales teams get an agent that handles prospecting, researching, and personalized outreach, helping them build and qualify pipelines around the clock. Service teams benefit from an agent that automates responses to customer queries, provides 24/7 support, and routes complex issues to the right team members.

These agents ensure smoother workflows, freeing up teams to focus on building relationships and delivering top-notch service. For today though, let’s dive into the agents marketers will love:

Breeze Social Media Agent: less hassle for optimizing engagement

Managing multiple social channels can get messy — constantly creating posts, figuring out what works, and juggling different platforms. Breeze Social Media Agent simplifies all of that, taking care of the busy work so you can focus on bigger things. Here’s why you’ll love it:

• Boost engagement, easily: Breeze Social Media Agent creates regular, engaging posts that keep your audience interested and your brand message consistent. Plus, it tells you the best time to post, so your content lands when it’s most likely to get noticed.
• Uses data to improve your posts: Instead of guessing what works, the Social Media Agent looks at how your previous posts performed, along with your business details and industry trends. This way, it can suggest content that’s more likely to resonate with your audience.
• Creates posts tailored to your brand: Breeze doesn’t just churn out generic content—it generates posts that match your brand’s voice and are aimed directly at your target audience. It speeds up the process, so all you have to do is review and approve.

With Breeze Social Media Agent, you can keep your social channels active and engaging without spending hours on them. It takes care of the day-to-day, letting you focus on strategy and other high-impact tasks.

Breeze Content Agent: your go-to for fast, quality content

The Breeze Content Agent is designed to make content creation faster and easier, using your existing content, brand voice, and CRM data to generate custom pieces for your business. It guides you through the process step-by-step, so you can produce high-quality content in no time. Here's how it helps:

Create content that attracts and converts

With Breeze Content Agent, you can quickly generate a range of content designed to engage your audience and drive conversions:

• Landing pages: Build conversion-optimized pages to capture leads and grow your sales funnel.
• Podcasts: Easily create scripts to connect with your audience through engaging audio content.
• Case studies: Highlight customer success stories to build trust and influence prospects.
• SEO-optimized blogs: Produce keyword-rich blog posts that drive organic traffic and boost your search rankings (this is a huge step up from how people were using ChatGPT for SEO).

All of this content is generated fast and tailored to your brand’s voice, ensuring consistency across channels. If you’ve got a multilingual audience, this tool currently supports English, Spanish, and Portuguese.

Get custom optimization recommendations based on your metrics

To make sure your content hits the mark, Breeze Content Agent uses data from your CRM and other sources to tailor each piece to your goals. It tracks performance and gives you insights on how to improve future content, so you can keep creating pieces that resonate with your audience and drive results.

Breeze Content Agent takes the heavy lifting out of content creation, letting you focus on strategy while still delivering top-notch content. It’s a must-have for marketers who want to produce more, faster, without compromising on quality.

Final Thoughts

HubSpot’s Breeze AI tools are set to transform the way businesses manage marketing, sales, and customer service. By automating tasks, providing real-time insights, and generating high-quality content within your existing tools, these AI assistants enable teams to focus on what truly counts—building relationships, expanding their brand, and driving results.

Whether you need to increase productivity with a stretched team or extract more actionable insights from your CRM data, Breeze offers the tools to make it happen. With these updates, AI becomes an accessible, powerful partner throughout your entire business.