2 MIN READ

ABM | New Account Based Marketing in HubSpot

Written by Davey Warren

Published on June 10, 2020


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HubSpot Account-Based Marketing

 

Why this Matters…

Now Sales and Marketing can know which accounts to focus efforts on and the outcome of those efforts. Marketing can easily pull a list of accounts a sales rep is targeting and create a campaign to attract that company based on interactions with their site, PPC, social media, marketing automation, and more.  Sales can now see efforts to help drive their key accounts to purchase.

 

This update includes:

  • Target Accounts Dashboard

  • Contact Roles

  • ABM Reports for Sales and Marketing

  • Contact/Account Views

 

Who has Access?

HubSpot Pro and Enterprise Users

 

How Does this work?

Watch this tutorial on this new feature and how to access the available tools:

 

 

 

Find out More

https://www.hubspot.com/products/abm-software



Originally published Jun 10, 2020 4:15:00 PM, updated Jul 26, 2021