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HubSpot Academy Courses Every User Should Take

Unlock the full potential of HubSpot with our top picks! Discover the essential HubSpot Academy courses every user should take. Elevate your marketing, sales, and customer service game with expert insights and hands-on training.

HubSpot Academy: An Intro

HubSpot, a renowned sales, marketing, and customer service platform, is considered a thought leader within its industry. For the third consecutive year, the brand has earned the top spot on the Leaders Quadrant of the 2023 Gartner Magic Quadrant for B2B Marketing Automation Platforms report.

Due to HubSpot's reputation, HubSpot certifications will allow you to stand out as an expert in your field!

Each HubSpot Academy certification course lesson typically consists of several short videos, mini quizzes, discussion boards and a final exam. 

The HubSpot Courses...

Sales Software

The HubSpot Sales Software Certification is an excellent course for sales representatives and managers. It should be your go-to course if you want to prove that you can execute a company’s inbound sales process using HubSpot CRM and Sales Hub.

By the end of the course, you can effectively utilize your Sales Hub Tools when contacting leads and combine them with HubSpot CRM to organize your records to identify the best leads. 

The course is free and very short. You'll only need to spend 1:58 hours to take four lessons in the form of 21 short videos. And there are only three quizzes to do before you undertake a 50-question multi-choice test. Once you complete these successfully, you will receive your certification.

Inbound Marketing

The HubSpot Inbound Marketing Course is an excellent free course for business owners looking to improve their marketing strategy and ROI, inbound marketing professionals looking to improve their skills, and marketing managers who want to prove their expertise. 

After completing the course, you will have learned how to create lead-nurturing informational content relevant to your leads and clients. In addition, you’ll be able to use automation and AI tools to optimize your marketing processes. 

Social Media Marketing

The HubSpot Social Media Marketing course is for business owners who want to develop their social media strategies and social media marketers and influencers who want to improve their skills and leverage them to transform businesses and their careers. 

In addition, it is suitable for marketing managers looking to display their expertise by delighting customers and improving the company’s bottom line.


If you are a content creator, marketer, or just someone who wants to improve your search engine optimization (SEO) skills, the HubSpot SEO certification course is for you.

By completing the course, you'll be able to evaluate your website's SEO and know what improvements are necessary. In addition, you'll be able to build backlinks to your site to enhance its visibility during searches. You'll also learn how to use keyword research report insights to improve your site’s search performance.

Content Marketing

The HubSpot Content Marketing Certification course is an excellent fit for business owners looking to implement an effective content strategy. It is also suited to content marketers and marketing managers looking to enhance their content creation and marketing skills to make a more significant impact in their fields.

Once you complete the course, you can identify your content goals and align your long-term plans to achieve them. You can also develop and implement a content creation strategy to delight your audience and implement the most current SEO strategies to enhance your organic traffic and ROI.

Email Marketing

Suppose you are a business owner who wants to engage your target audience effectively via email, someone who wants to learn email marketing or a marketer who needs to improve your email marketing skills to increase conversions. In that case, the HubSpot Email Marketing Course is for you.

Once you complete the course, you can create better email content and designs to retain the audience's attention and improve conversion rates. In addition, you will be able to effectively personalize and automate email campaigns by using data from conducting A/B testing and analyzing email metrics.

Sales Management

The HubSpot Sales Management Training Course is great for anyone, not just salespeople, who wants to improve their sales management skills to ascend the career ladder. It is also suitable for business owners who want to learn sales first-hand to enhance their sales teams' performances.

The course will teach you how to define and communicate about scalable sales processes and develop a good sales talent recruitment strategy. It will also help you know how to effectively onboard and train sales team members to improve their growth.

The above are just a few available free courses that HubSpot offers. Discover more at

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