According to McKinsey & Company research report, only 22 percent of new businesses launched in the past decade have been scaled successfully.
For a business to scale up successfully, it must excel in all aspects, including human resources, business operations, governance, and capital. In addition, it needs to succeed concerning its technology, product and strategy, and go-to-market dimensions.
Unfortunately, many organizations fail on the go-to-market dimension. This has everything to do with branding, lead generation, sales, and customer loyalty, among other things. Consequently, their foundation is weakened, and their ability to scale up is compromised.
And that is where HubSpot comes in.