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Why HubSpot?

According to McKinsey & Company research report, only 22 percent of new businesses launched in the past decade have been scaled successfully. 

For a business to scale up successfully, it must excel in all aspects, including human resources, business operations, governance, and capital. In addition, it needs to succeed concerning its technology, product and strategy, and go-to-market dimensions. 

Unfortunately, many organizations fail on the go-to-market dimension. This has everything to do with branding, lead generation, sales, and customer loyalty, among other things. Consequently, their foundation is weakened, and their ability to scale up is compromised.

And that is where HubSpot comes in.

What is HubSpot?

HubSpot is a Customer Relationship Management (CRM) solution created for scaling companies looking to provide excellent customer experience. It connects business operations, customer service, content management, sales, and marketing capabilities to enable multiple teams within organizations to achieve their objectives.

Why choose HubSpot? We will list a few reasons below!

HubSpot Aligns Sales & Marketing

Sales and marketing alignment involves streamlining sales and marketing teams by ensuring they share goals, strategies, and communication. Studies show that 87 percent of sales and marketing leaders consider smarketing an enabler of critical business growth. 

Since HubSpot is a one-stop solution for sales and marketing, it provides a centralized system that enables collaboration and feedback among sales and marketing teams. For that reason, it will improve your sales and marketing alignment, which will help you grow your business successfully.

They Prioritize the Customer Experience

HubSpot won the #1 Global Software Prize at the 2023 G2 annual Best Software Awards. Some factors that affect the selection of the winner include customer satisfaction and the quality of customer reviews. It’s safe to state that as far as HubSpot is concerned, the customers always come first!

One primary reason why HubSpot has plenty of satisfied customers is that it's easy to use and navigate. It unifies sales, marketing, and service databases to make it easier to organize and track client communications and share context between teams due to its ability to connect to every aspect of your business. 

It is also worth noting that HubSpot provides the customer with a user-friendly interface and allows you to obtain insight that helps you improve customer experience. 

For example, HubSpot offers a free ticketing system to track customer communications and the resolutions you provide in an organized manner. And it’s easily accessible via the HubSpot ticket dashboard. 

Also, it enables you to collect all your buyer personas in one place and provides personalization capabilities that allow you to tailor your content to pre-specified audience segments.

It Enables Integration

The solution also comes with a comprehensive integration library. You can conveniently connect all your favorite tools to HubSpot to enhance how it functions and meets your needs. For example, you can synchronize and import customer or sales data. While some of them are built by third parties, others are HubSpot creations. 

You can also use integrated SEO tools to enhance your online brand via search engines. Alternatively, you can use integrated social media management tools to publish and monitor your campaigns and interactions. Rather than connecting with the wrong audience, you can build relationships with those that matter to boost your marketing results.

They Automate Your Processes

Studies show that professionals take 18 minutes to locate their documents manually and up to 50 percent of their time searching for information.

HubSpot allows users to implement workflow automation. You can create workflows from scratch or customize existing templates to automate business processes based on pre-set enrollment criteria. 

For example, you can automate campaigns or automate routine tasks. By doing so, you will eliminate repetition and increase efficiency within the entire organization.

HubSpot Offers Content Tools and Learning Resources

What inbound marketing is all about is creating helpful content that brings your target audience to you, and HubSpot utilizes that strategy in every way.

First, HubSpot leads by example by having comprehensive blogs that give every website visitor the information they need. If you want updates about HubSpot products, you can find them on one of the blogs. The same applies if you're going to learn about inbound marketing so that you can use it for your own business.

In addition, HubSpot has an extensive knowledge base and training content that offers instructions or other helpful content that teaches you how to use the solution to meet your business objectives or better your business. 

Once you have learned everything you need to, you can use HubSpot's blog idea generator to come up with relevant subjects to tackle, then create content, such as emails and landing pages, using its AI-enabled content assistant.

You don't need to contact one of their customer support representatives whenever you have an issue. However, if you need help from one of them, you can access it 24/7 via telephone, email, or live chat. 

It is also worth noting that you can obtain an industry-recognized certification that proves your familiarity with HubSpot tools or strategies. So, deciding how to take advantage of HubSpot's informational resource library is up to you.  

Enhances Data-Based Decision

For starters, HubSpot enables you to custom-build dashboards and connect your CRM data to your service, sales, and marketing data. You can then generate reports based on your preferred specified criteria, thus providing insight into what's going on with your campaigns and customers. 

Some of the data types you can access include:

  • Email engagement rates
  • Website traffic
  • Demographic information

Access to accurate data enables your business to make all the right moves to scale your business correctly. For example, you can determine your prospects based on lead scores. If someone opens your email, HubSpot will track that activity and notify you so you can send more personalized content via email the next time.

Alternatively, you can create deals and track them until they are closed to ensure you take advantage of every opportunity to generate more revenue for your business.


Think of HubSpot as a marriage between your website and customer database. It's an excellent tool for enhancing collaboration between your sales, marketing, and service teams, so you can understand your customers better and deliver what they want and need. 

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