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2023 Marketing Trends- What We've Seen So Far

The marketing world is constantly evolving and it can be hard to keep up! Although keeping up with these changes isn't easy, in order to be successful and stay relevant, you should strive to stay ahead. In order to help businesses with their marketing strategies, HubSpot surveyed more than 1,000 marketing experts to pinpoint the most successful strategies in 2023 so far. 

From the rise of new technologies to the changing social media landscape, we'll delve into the key insights and predictions that can help businesses plan their marketing strategies for the coming year. So let's dive in and discover what the future of marketing holds!

Video Marketers Keep it Short

Although longer videos provide a lot more information about a product or business, short videos get straight to the point and are more effective. These types of videos align with the fast-paced attention span of online audiences, which aligns with both B2B and B2C businesses.

Social Media is a Customer Service Tool

According to HubSpot, "More than a quarter of social media marketers use DM (direct message) to help with customer support and another 15% have tried it out in 2023." DM's cater more to the Gen-Z and Millennials, however every social media platform with this feature, made it easy to find for anybody.

Mobile Optimization is Vital

To no ones surprise, consumers are using their mobile devices more than any other device. HubSpot says, "More than half of annual website traffic comes from mobile devices, this includes tablets." This is causing graphic web designers to invest more into web design and 

Inbound Marketing is Best for Growing Businesses

Inbound marketing strategies have transformed business over the last few years and it won't go away any time soon. Within the last two years outbound marketing tactics haven't been nearly as effective as they used to be. This is partially due to the amount of people who work from home now.

What are popular inbound marketing strategies for this year? 

-Content Marketing

-Search Engine Optimization

-Social Media Marketing

-Email Marketing

-Video Marketing

-Influencer Marketing

Native Ads are More Common

Native advertising refers to a type of advertising that matches the form and function of the platform or medium where it appears, making it look less like a traditional ad and allowing it to blend into the feed. Native ads are designed to provide a more seamless and natural user experience! They are particularly common on platforms like LinkedIn, Instagram and Facebook. 

As we look ahead to 2023, it's clear that marketing is going to continue evolving at a rapid pace! Businesses will need to keep up with the latest trends and technologies to stay competitive and meet the changing needs and expectations of their customers. 


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