Marketing and sales are meant to be two sides of the same coin in every organization, so they are often referred to collectively as smarketing. However, the reality is quite different. Studies show that the absence of coordination between sales and marketing teams in the US costs companies $1 trillion yearly. As a result, the average B2B company loses as much as 10 percent or more of its revenue. On the other hand, organizations that have achieved smarketing alignment will generate 208 percent higher marketing revenue and 27 percent faster profit growth. Below are some tips you can implement to do so successfully.